What online B-to-B marketing channels and tactics will your company emphasize in 2009 and why?
a. Blogging
b. Search engine optimization
c. Social networking (ie. Facebook, Twitter, etc.)
d. E-mail marketing
e. Pay per click advertising
f. Widgets/Podcasts
g. Online banner advertising
h. Webinars
i. Other
What online B-to-B marketing channels and tactics will your company emphasize in 2009 and why?
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Probably a combination of A and C because both are low cost and have the potential for a large ‘reach’ (bit audience).
My company, ConsumerBase – http://www.consumerbase.com – will definitely be employing most of these tactics for our Internet marketing. Social media has become a large part of our marketing over the past year and since we offer email marketing, that is also still very important.